Big Bazaar. Asin. Can these 2 come together? Can Asin be Big Bazaar’s brand ambassador?
She’s pretty and successful. And if Big Bazaar, belonging to the future group, can afford her fee, why not?
Errr…could we rewind a bit? And recall this widely-reported piece of news? Shoes worth Rs. 2 lakhs…you’ve gotto be kidding, right?
Big Bazaar is the quintessential all-things-cheap store. They no doubt take advantage of their scale of procurement, but the goods are – for lack of a better word – cheap. So how does Asin, an actress who doesn’t bat an eyelid spending Rs. 2 lakhs on a pair of shoes, fit the Big Bazaar image?
I say, mega marketing fail! Or, was Big Bazaar relying on the fact that ‘news’, these days, has just a 48 hour life span? 😉
Picture courtesy: fergusonphotography via Flickr