It’s been quite some time since I wrote about innovative job search techniques. My last posts on it included the following,

Job search, version 3.0 – about a girl, Ankita Satija’s quest for jobs via Twitter.

Making an online campaign of your job search process – about Manoj Kandhaswamy creating a campaign called ‘My next boss’!

Buying Google ads to land a job! – about a guy buying Google ads and landing a job!

Now, see this – @USATodayHireMe!

Started by Josh Chiles (digression: the surname ‘Chiles’ *always* reminds me of the hilarious character, Jackie Chiles, from Seinfeld :-)), this is a concerted effort by him to land the job of social media manager at USA Today! Josh’s Twitter and Facebook profiles announce this,

I’m a Social Media Nerd, and I would like USA Today to hire me as their Social Media Manager.

Josh seems to be using Twitter and Facebook to get USA Today’s attention.

But there is one critical difference between this one, and my other, earlier posts – the earlier ones were generic; this one’s focused on one employer!

Consider how it may look like, in real life, in a parallel situation. You like a girl (you see in the neighborhood, perhaps?) and would like to woo her. You buy her flowers and give it to her while she’s walking on the road. You hire someone to write your name – heart – her name, on the sky.

If the girl seems mildly interested in you, she may not freak out, at the very least – else, she may consider this a bizarre stunt. A privacy hazard too, perhaps!

Even if Josh clearly announces that he’s in no way connected with USA Today, I really wonder what folks at USA Today think about this wooing! Are they flattered that someone is wooing them online? Are they freaking out with this unwanted attention? Are they happy with this extra PR?

I do not know, but frankly, I believe wooing specific people within USA Today, say, using LinkedIn, may yeild better results for Josh.

If the objective was to demonstrate the use of social media for a social media role in USA Today, I suppose Josh does it well, but has he considered the implications of wooing an employer in front of the whole world? Wouldn’t it seem more like putting up a tent outside USA Today office with a placard saying, ‘Hire me!’?

How do the other users in these social networks and people reading about his effort contribute to his job search process? Do they hold any influence at all at USA Today? Is the groundswell of public opinion of any consequence to USA Today’s decision on this? Or, is the idea to reach out to people at USA Today, via others in between, using these networks – the viral effect? If so, isn’t this too broad-based an effort for a very private task/objective?

Josh has at least one another supporter in Donald Pennington, who wrote a blog post on this effort. Donald says,

Why care about seeing if a total stranger, whom most of us will never meet, get’s a job? Why not? Please, somebody say they’re tired of bad unemployment news sometimes. Let’s all focus our efforts on seeing one headline, reading: â??Man hired through @USATodayHireMe campaign on Twitter!â? We can all do something so simple as giving a follow to help a fellow human get a job, here before Christmas (Or after, should it take longer).

I do find this effort mighty interesting, but it seems a bit pointless and a lot more dramatic, to me personally. That said, I wish Josh good luck on his quest!