Update – June 21, 2010: Tweet-O-Phobia

Story in The Times of India, today, titled, ‘Filmmakers get tweet-o-phobia’ (click on thumbnail for larger view). As a personal update, I wasn’t really planning to see the film after all those nasty reviews…at least not in the opening weekend – I assumed that I’ll eventually watch it next week or simply later. But,  a good friend strongly recommended the film on his Facebook page and I was virtually forced to move my butt to watch the film. I saw it and loved it, enough to do a lengthy review/analysis combination on my other blog, to not just explain why I loved the film, but also why others may have not liked it!


Original post:

No, I don’t know how to answer that question. In any case, it’s too early to answer that question right now.

Director Maniratnam’s Raavan is one of the most eagerly awaited films this year. At the face of it, it seems to have everything going for it – star cast, great looking promos, super music (by A R Rahman)…but!

Yes, the but is not to do with Maniratnam per se, but the kind of opinions that started flowing online, last night, perhaps after previews or early shows outside India.

I noticed some scathing tweets on Raavan last night. Sample these,

The problem w/ #Raavan is it can’t decide whether it wants to be #Naxalite romance or mythological metaphor & so doesn’t hit either target.

RAAVAN‘ a good movie, not great:

the worst thing about twitter- big films get neg WOM for no reason. Raavan isnt even out and it is started- how is that possible?

Finished watching 1st half of Raavan. Bad so far. Need to get a red bull now!

Amazing picturisatiön & locations, but lacks storyline and gud script. Not impresive. But do watch for awesome camera work

I have a confession 2 make 2 God ” I am sorry for spending money to see RAAVAN

Well well well. Raavan bored me to death. The real Ravana may want to sue the makers for maligning his image

There were positive tweets too, but last night, around 10 pm, most of the tweets I noticed were predominantly negative. Now, at around 8am, I notice many of last night’s (late night) tweets are largely mixed. And, actual reviews (with URLs) are popping up. Last night, there was only one proper review – from Times of India’s Nikhat Kazmi. With a 3.5/5 rating, it was a mixed review.

But, this morning, there are fairly good reviews from LA Times (capsule review) and New York Times (which gives it a critics pick tag!)

Two other recent ‘big’ films had interesting opinion-mongering online too, just after the released – Rajneeti and Kites. Kites had fairly good reviews overseas, while in India, most reviews tore the film apart. Online, it had mostly terrible reviews. Rajneeti, on the other hand, at least from what I saw personally, had many positive tweets and reviews online, even as the critics views were mixed.

One of the reasons why I even watched Rajneeti (and liked it) is because of the relentless pro-tweets. Most were honest; said that the film was too long and went haywire at times, but almost all agreed that it was a riveting watch. That finality in tone, almost universally online (my online world!), made me watch it too.

Today, we’d witness an avalanche of Raavan reviews – the twitter search page (for Raavan) I created already has 120+ tweets in 2 minutes and is growing rapidly. Considering I saw some needle-moving (!) responses to last night’s tweets – the ones that seem to suggest that they are making a decision to watch or not watch the film based on their social media world’s (which massively differs with people) opinion, I wonder how much all this will impact Raavan’s performance.