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TV9 Bharatvarsh on IPL jerseys
marketing & advertising opinion 

TV9 Bharatvarsh on IPL jerseys

September 17, 2020September 17, 2020 by Karthik S

In 2019, Aaj Tak, the Hindi TV news channel was the title sponsor for Kings XI Punjab IPL team. That meant they were given the front-of-jersey position for their logo. In 2020, TV9 Bharatvarsh, another Hindi TV news channel has been signed…

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Hung up on genuine hing
opinion 

Hung up on genuine hing

September 16, 2020September 16, 2020 by Karthik S

I’m a fairly big fan of asafoetida (hing) even though I occasionally forget the spelling. Now, I cannot cook to save my life, but I’m a fan because of the flavor it brings to food. It is mighty distinct. We use it…

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Can you pass the deepfake test?
opinion 

Can you pass the deepfake test?

September 15, 2020September 15, 2020 by Karthik S

When you were in school, your classmate spreads a canard about you. It sounds juicy enough that many of your classmates believe it to be true and you are labelled with that for a long time, despite your repeated protestations. Mischief-makers online…

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ICICI Bank’s email subject – clever, creepy and a security hazard
communication opinion 

ICICI Bank’s email subject – clever, creepy and a security hazard

September 14, 2020September 14, 2020 by Karthik S

On September 9th, I received an email from ICICI Bank. Now, ICICI sends me tons of promotional emails, across the bank and ICICI Prudential, and fearing that some important email might land in the spam box if I mark one as spam,…

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From chalks to lozenges – a dream situation for a brand
opinion 

From chalks to lozenges – a dream situation for a brand

September 11, 2020September 11, 2020 by Karthik S

Do you know that mathematicians around the world are obsessed over one brand of chalk? Just Google ‘chalk mathematicians’ and you would stumble, from multiple sources, the astonishing story of how mathematicians are hoarding on a Japanese brand of chalk! The chalk…

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Comics need not be laughing matter
communication ideas marketing & advertising opinion 

Comics need not be laughing matter

September 10, 2020September 10, 2020 by Karthik S

The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….

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Gender and dishwashers – Voltas Beko vs. Bosch
marketing & advertising opinion social media 

Gender and dishwashers – Voltas Beko vs. Bosch

September 9, 2020September 9, 2020 by Karthik S

Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…

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