Dense commentary on social media, PR, marketing, advertising and branding.
Usually, I totally trust articles written by Mark Ritson. I do. I trust Mark with my children. With my finances. With my dogs. With my car – my god, the car! With my affections. My confidences. My everything. But, Mark’s latest article…
India’s most valued start-up, Byju’s, has reportedly (according to ‘sources’) paused ads featuring Shah Rukh Khan, one of India’s most popular stars. Why? Because Shah Rukh Khan’s son has been arrested by the Narcotics Control Bureau of India (under questionable circumstances, if…
Fill in the blank: “______ is the secret of my energy”. Very easy, right? Did you also add, “Our energy” to it? Chances are, you may have 🙂 Boost was a minnow within the ‘health food drink’ segment back in the 1980s,…
Related post: How soon do you want your groceries delivered? A few conscientious people consistently raise their voice against e-commerce companies using packaging material way too liberally. You may have seen these posts on Facebook, Twitter, or LinkedIn – about how they…
Facebook’s intent to build an Instagram for kids, aimed at children between 10 and 12 (and Instagram is open to people starting age 13) has been in news since March 2021. It is in the eye of a storm more recently given…
Spotify has a new ad campaign called ‘All ears on you’, made by FCB New York. It is a delight to watch! The agency uses the creative device of enveloping people in a beautiful bubble and that metaphor works so wonderfully well…
Considering we are still in the early days (relatively) of branding and selling electric vehicles, how they are advertised (to evoke desire and consideration) is an interesting angle to observe. Specifically in terms of what features or perspectives are being advertised to…