Dense commentary on social media, PR, marketing, advertising and branding.
Related post: How soon do you want your groceries delivered? A few conscientious people consistently raise their voice against e-commerce companies using packaging material way too liberally. You may have seen these posts on Facebook, Twitter, or LinkedIn – about how they…
Facebook’s intent to build an Instagram for kids, aimed at children between 10 and 12 (and Instagram is open to people starting age 13) has been in news since March 2021. It is in the eye of a storm more recently given…
Spotify has a new ad campaign called ‘All ears on you’, made by FCB New York. It is a delight to watch! The agency uses the creative device of enveloping people in a beautiful bubble and that metaphor works so wonderfully well…
Considering we are still in the early days (relatively) of branding and selling electric vehicles, how they are advertised (to evoke desire and consideration) is an interesting angle to observe. Specifically in terms of what features or perspectives are being advertised to…
To engage the housewives of the 1920s and 30s (while their husbands were away at work), there was just one medium in those days – radio. Proctor & Gamble saw the opportunity to communicate with their target audience for the soap brands…
A timeline, to begin with:August 20, 27 – Lux Cozi launches its new ad featuring Varun DhawanSeptember 6 – Amul Macho complaints to ASCI Lux Cozi plagiarized its 2007 (banned!) ad’s conceptSeptember 8 – Lux Cozi advertorial celebrating the success of the…
All through the 1980s and 1990s, as I grew up in assorted cities like Bhubaneswar, Bhopal, Trichy, Coimbatore, and Salem (since my dad was in a transferable job – a bank), I used to observe a peculiar obsession of my dad –…