Dense commentary on social media, PR, marketing, advertising and branding.
Marketing was a way to connect consumers’ need/ want to a product/ service. Let us not go into the semantics of marketing, but in essence, it helped consumers make a choice, for whatever reason, emotional or rational, about a product/ service. Traditionally,…
We searched for jobs through ads in newspaper, long ago – we still do. Then, those ads were posted online, in the form of job databases and we searched through them…applied to ones that we thought were appropriate. Last week, one night,…
No, this post is not intended to berate the advertising fraternity. Lakshmipathy Bhat’s post on the latest Rin Vs. Tide advertising war is bang on target. The issue is quite similar to what Horlicks and Complan indulged in, sometime back. While Bhat…
While the country is going ga-ga….or grrrr, over Aircel’s Save Our Tigers initiative, calling it frivolous, baseless and largely pointless, there is another ‘initiative’ that is getting big time paid media push. Strangely that ‘initiative’ is even more hollow than Aircel’s! I’m…
Photo credit and a beautiful note on the picture…at the end of this post! That’s a question to people in the communications business – PR, advertising, corporate/ marketing communications and so on. Given my PR background, let me isolate the PR function…
Aircel’s Save The Tiger campaign has been generating a lot of comments and opinions. On one hand, there are tons of people who have joined online, owned-media channels initiated by Aircel/ it’s agency – the comments on Facebook alone make for hilarious…
The last time I wrote this was without the first 4 words in the title – that was in the beginning of October 2009. Four and a half months is hardly a period that can bring the ‘next stage’, but given that…