Dense commentary on social media, PR, marketing, advertising and branding.
We were in the last leg of our two-day whirlwind trip to the innards of Tamil Nadu, yesterday evening. As we reached Madurai Railway Station, we were dead tired – the heat is a big reason and so was my 6 month…
Mahindra’s follow-up to the earlier 2-page spread announcing ‘Rise’ is today’s 10 full page print advertisements in The Times of India. Perhaps nothing explains the extent of Mahindra’s take-over of today’s Times of India like the view on the ePaper, where the…
I had written about how social media really enables what Marshall McLuhan envisaged as ‘global village’, last year. As a continuation, there’s something interesting happening here. Imagine you are in a cinema theater with a lot of your friends. If you’re my…
Remember in college/school…how we used to confront a friend when we hear something strange about them? And not go around asking others about what is wrong with that friend? Why do you think we did that? Simple enough – our friendship/relationship was…
Prathap Suthan’s piece titled ‘What makes you creative?‘ is a wonderful read indeed. Some of the points are brilliantly captured, like the focus on words, reading everything, on everything having a purpose, the hobby part or even keeping a notebook to jot…
One of the dream situations for many PR clients (even today!) is the fact that their message is quoted as-is, in mainstream media. Without getting into the details of how it usually happens, the fun is supposedly in seeing in print, a…
Update (March 18, 2011): Here’s Twitter’s official response to my post (that I had shared through one of the forms they have on their help pages). I should say they took it as a personal problem, when it clearly is not! Highly…