Dense commentary on social media, PR, marketing, advertising and branding.
I recall Mint.com’s founder Aaron Patzer talking about the importance of looks/beauty in instilling trust in a website which asked people to share their online bank account passwords…something I still may not do. There are many case studies about this facet of…
So I had chest pain last Sunday, was rushed to a nearby hospital and was lodged at the ICU for over 24 hours. Since all usual tests returned normal results (including BP, ECG etc.), I was asked to do an Echo test…
We had legacy media (print and television) ruling the roost in terms of reach, influence and the power to change perceptions. They still do. We had brands using the reach of legacy media to be visible among the masses. They still do….
Lakshmipathy Bhat a.k.a bhatnaturally on Twitter tweeted about VIP Skybags just adding Facebook and Twitter icons on their print ad. And he also posed the most logical question, ‘How are people to click?’. He also followed it up with a very positive…
Update – February 27, 2014: Nothing much has changed, I see. India’s Supreme Court issued a non-bailable warrant against Sahara Chief Subrata Roy yesterday for failing to appear in court and as many people joked on Twitter, there are full page ads…
If you know what a dosa means…or how sambhar tastes like, you don’t need any introduction to the Saravana Bhavan restaurant chain in Chennai. Or any of its worldwide branches. But like in social networks, there are rules to entering and eating…
Considering the fact that many, many people have asked me if I’m being paid to tweet so excitedly about Samsung Galaxy S2, I suppose a post is due on this topic. To answer that pointed question – no. I’m talking excitedly about…