Dense commentary on social media, PR, marketing, advertising and branding.
Update (December 18, 2011): If you go by this report on Mid-Day, I suppose Sachin Gothi has some serious explanation to offer. ‘Accident’ tweet sends cops on wild goose chase. Original post: On November 12th night (or 13th early morning, to be…
Despite my job and despite my generally curious nature on all things online/social, I still haven’t bothered to know enough about how to share stuff on Google Reader. I presume Google found a lot of people like me and perhaps that is…
Being a frequent flier, one of the things I notice keenly, much to my amusement, is how people behave during the airport security check. No, India is nowhere near the TSA-level frisking, but there’s something massively amusing about how people react to…
While there is a school of thought that considers social media updates to be a spontaneous act of free thought and opinion, too many people have suffered in varying degrees by committing blunders online. I have a simple thumb-rule that I always…
I was on a Twitter detox for the last 7 odd days and had logged myself out of Twitter across the myriad devices I used to be connected to Twitter. I logged into Twitter on Thursday night and found that, for some…
A couple of weeks ago, I had tweeted (and Facebooked. And Google+ed) about how I prefer Aliva over Hippo for casual munching. I had tried Hippo when they had launched and didn’t seem to like it as much as I liked their…
Two days ago, I wanted to buy a birthday gift for my son. He wanted a video game, like most kids of his age – he turned 8 today, incidentally. He had seen a couple of gaming consoles at his friends’ place…