Dense commentary on social media, PR, marketing, advertising and branding.
Having written about ITC’s Sunfeast Yippee when it launched (with 2 flavors), it is only fair that I write a follow-up now. Yes, there’s a new variant in Yippee now – Chinese Masala! I assume this is a Bangalore-centric trial launch for…
Update (28.March.2013): So, it looks like a bug… and – thankfully – not a policy! To clarify: A bug caused mobile users to see mentions only from accounts they follow. It’s now been fixed. Apologies for the inconvenience. ? Support (@Support) March…
PyCon conference. Sendgrid’s developer evangelist, Adria Richards… present. Two more geeks behind her. They allegedly make jokes around ‘big’ dongles and ‘forking’. Adria tweet-pics them to her 9,000+ followers and things go berserk! Not cool.Jokes about forking repo’s in a sexual way…
The last time I was so interested in a new product – juice, to be specific – was for Galla. Here is that post! – Welcome to the market, Galla and LMN. Galla soon died a natural death and was revived by…
So, HCL Technologies has responded. (My earlier take on this issue – ) I came to know about it via a story in Bangalore Mirror. The story quotes Prithvi Shergill (who is also the face in the response) as saying, “We have…
I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them…
I recall first reading about HCL Technologies problems with regard to offer letters on March 6th, in Business Standard. Then, a story in The Times of India, on March 7th. Then, a bylined (by M Saraswathy & Shivani Shinde) story in Business…