Dense commentary on social media, PR, marketing, advertising and branding.
I used to hate driving. It’s a pain to drive in Bengaluru traffic and if you also hate the sheer task of driving, things become quite bad. Now, I do not hate the task at all, though the traffic continues to be…
I’m *really* livid. They say one shouldn’t drive when you’re livid, particularly when you are *really* livid. I did try, however, because I was to join a panel discussion Afaqs was conducting in Bangalore. And it ended badly. Thanks to Taxi4Sure. The…
I do not recall seeing the new TVC by Tribhovandas Bhimji Zaveri (TBZ, handled by Ogilvy India – disclosure) on TV. Instead, I came across the ad online, when someone ogled, on Twitter, at the stunningly gorgeous Vaani Kapoor in the ad. I…
One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook…
As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate…
NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the…
How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India….