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Author: Karthik S

Karthik S

Chick-Fil-A’s employee advocacy blunder

Chick-Fil-A’s employee advocacy blunder

April 24, 2024 by Karthik S

Employee advocacy is a big deal for most consumer-facing companies. I know this first-hand since I have worked on employee advocacy programs—either to kickstart one, or to plan to the strategy of an existing program—during my agency days. When I quit 9-to-5…

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5 popular myths on personal branding: Busted!

5 popular myths on personal branding: Busted!

April 15, 2024 by Karthik S

I have been doing corporate workshops on personal branding since 2018. And while preparing myself for each session, and during the opening of each workshop, I encounter similar skepticism around the topic. I don’t begrudge the skepticism at all. Skepticism is good,…

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Not on the same boAt

Not on the same boAt

April 1, 2024 by Karthik S

No, I was not at all planning to write about the new boAt campaign that everyone seems to be sure that they must have an opinion about 🙂 But, after seeing enough butthurt fanboys tear the campaign down, it probably deserves some…

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How would you gain from India’s Digital Personal Data Protection Act?

How would you gain from India’s Digital Personal Data Protection Act?

March 28, 2024 by Karthik S

I had the privilege of being in a panel discussion organized by ASCI (Advertising Standards Council of India) recently on data privacy, on the back of India passing the Digital Personal Data Protection (DPDP) Act, 2023. To be honest, when Manisha Kapoor,…

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My hesitant move from Android to iPhone

My hesitant move from Android to iPhone

March 20, 2024 by Karthik S

I got my first—THE very first—iPhone in 25 years of owning a mobile phone, earlier this month. Yeah, that feels like a complete post in itself. I could just end it with, ‘That’s the tweet’ and move on. But, it certainly deserves…

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Think like your worst critic

Think like your worst critic

March 13, 2024 by Karthik S

One of the most persistent questions I get from the participants of my corporate personal branding workshops is, “What if something I say online becomes controversial and I get trolled?”. There are variations to this question, like “What if I get into…

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McDonald’s cheesy handling of a reputation crisis

McDonald’s cheesy handling of a reputation crisis

March 7, 2024 by Karthik S

Let me start by confessing that I am a HUGE fan of McDonald’s. Not just the food there, but also the overall marketing of the brand, across the world. There is impeccable consistency in both, the kind and quality of offerings—food and…

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