I had written about true wireless earbuds in March this year – on how they advertise their features to make a marketing pitch. The most common positioning seems to be built on the following features: fit (that it will stay!) touch-based features…

Two brand ads that ask parents to ‘make time’, but how each brand goes about doing it says a lot about the brands (as well as the agencies, I suppose). First, P&G’s Tide washing powder. Armed with an IMRB data point that…