I had written about true wireless earbuds in March this year – on how they advertise their features to make a marketing pitch. The most common positioning seems to be built on the following features: fit (that it will stay!) touch-based features…

Two brand ads that ask parents to ‘make time’, but how each brand goes about doing it says a lot about the brands (as well as the agencies, I suppose). First, P&G’s Tide washing powder. Armed with an IMRB data point that…

Citi is the global partner of the IPC (International Paralympic Committee). Ahead of the Tokyo 2020 Paralympic Games, Citi and its agency Publicis North America have launched a new campaign to highlight the athletic achievements of Paralympians and change the public’s general…