Karthik S | beastoftraal.com

Could a business tell users, ‘Job done? Forget us now’?

July 12, 2021July 12, 2021 by Karthik S

Almost all businesses are created and run on the basis of customers coming to them more than once – hopefully, many times. All social media platforms (and their mobile apps) are built on the basis that people use them relentlessly. The more…

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Citi’s ‘okay to stare’ vs. ‘don’t stare’

July 9, 2021July 9, 2021 by Karthik S

Citi is the global partner of the IPC (International Paralympic Committee). Ahead of the Tokyo 2020 Paralympic Games, Citi and its agency Publicis North America have launched a new campaign to highlight the athletic achievements of Paralympians and change the public’s general…

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Conversation sanctity

July 8, 2021July 8, 2021 by Karthik S

Indian Prime Minister Narendra Modi recently wished the Dalai Lama recently on the latter’s 86th birthday, on July 6, 2021. This is of course entirely normal. Modi wishes a lot of international and Indian dignitaries on their birthdays and I’m sure he…

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Bhavish Aggarwal, the rider CEO, and Ola scooters vs. Ola cabs

July 7, 2021July 7, 2021 by Karthik S

Ola co-founder and CEO Bhavish Aggarwal did something interesting recently. He took a test ride of Ola’s soon-to-be-launched electric scooter. Here is the video that he shared. That brings me to two different threads of thought: Bhavish posing as a user of…

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The climate is changing. Will we?

July 6, 2021July 6, 2021 by Karthik S

“Antarctica hits record temperature of 18.3 degrees Celsius, UN confirms”. When I saw this headline a few days ago, I literally fell from my seat. 18 degrees is the temperature in Ooty. That simply cannot be the temperature in Antarctica! There must…

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The tiny billboards movement

July 5, 2021July 5, 2021 by Karthik S

What exactly are tiny billboards? Billboards scream ‘huge’ and attract attention by being usually very large in a public space. Tiny billboards aim to achieve the same—that is, visibility in a public space, by being the extreme opposite of large. You may…

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Knowing more

July 2, 2021July 2, 2021 by Karthik S

I have very fond memories of growing up as a kid in Srirangam, a small, temple-town right next to Trichy (which itself was a small town back then) in the mid-80s. It was a magical period – of our first TV (Solidaire),…

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