Recently, the Twitter handle of Android (the mobile operating system that belongs to Google) tweeted, “iMessage should not benefit from bullying”. Apple’s iMessage? Bullying? The tweet was a quote-tweet over Hiroshi Lockheimer’s (SVP at Google) tweet where he said, “Apple’s iMessage lock-in…

How would you react to a label on a bottle of beer that reads, ‘Consider consuming beverages without alcohol content’? Or, a mutual funds ad that adds the note, ‘To avoid market-related risks, consider investing in fixed deposits’? Sounds odd? That’s almost…

Considering I have been tracking brand communication with regard to the language (the use of Hindi as a pan-Indian medium of communication, in specific), I see another interesting, related trend: product design and product labeling regionalization. One of the best examples I…