Karthik S | beastoftraal.com

Why normalize ragging, Cadbury and Ogilvy?

March 18, 2025 by Karthik S

Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.

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Bournvita – Tayyari influencers ki

March 6, 2025 by Karthik S

A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!

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LinkedIn ‘brand partnership’ label Vs. ASCI guidelines

February 19, 2025 by Karthik S

LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.

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The importance of anchor audiences in personal branding

February 11, 2025 by Karthik S

Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.

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Why does Cadbury’s 5 Star sound like Bajrang Dal?

February 4, 2025 by Karthik S

Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!

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Which toothpaste did you use last night?

January 28, 2025 by Karthik S

Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?

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GenAI in advertising, done right!

January 20, 2025 by Karthik S

The clear buzzword of 2024 was AI. And going by the way things are moving, AI may be dominating 2025 too. Besides all the use-cases of AI, one specific use-case that was also very visible was using Generative AI in advertising. We…

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