Karthik S | beastoftraal.com

India’s Top 10 IT companies on Twitter

December 16, 2008December 16, 2008 by Karthik S

How do Indian IT companies fare on microblogging (read, Twitter)? Terribly, I’d say. Of the Top 10 companies (as per this Rediff list), only 3 companies actually own their twitter profiles. The rest either do not even have a profile or have…

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Boston Herald on companies using social media for marketing

December 16, 2008December 16, 2008 by Karthik S

Good article in Boston Herald. But, except Lenovo, none of the other examples are inspiring enough for the fence-sitters to start experimenting. But, its a great beginning, nevertheless…and a good lesson for Indian companies! By the way, two of the companies mentioned…

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Titan Fastracks into Indian social media

December 16, 2008 by Karthik S

One of the first brands that caught my eye in the social media scene in India was Titan’s Fastrack. Fastrack’s official website lists a Flickr page, a couple of Facebook pages (one, two and three) and even a Twitter stream. The Flickr…

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Social media in India?

December 15, 2008December 16, 2008 by Karthik S

Indian corporates and brands still seem largely skeptical about social media. Opening a Facebook page or a new twitter account is not social media engagement by any stretch of imagination. And of course, social media is about people – not about brands….

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