Karthik S | beastoftraal.com

The 5-day, hands-on social media primer

January 12, 2009January 12, 2009 by Karthik S

If you’re handling PR/ Marketing/ Customer Service in your organization…no matter what your product offering/ service is, here’s a simple, 5-day (one for each working day in the week) realization primer if you’re wondering about the what, how and why of social…

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Social Media PR Vs Social Media Marketing

January 9, 2009August 10, 2012 by Karthik S

I have been wondering about our (Text 100’s) social media practice for sometime now – are we offering social media marketing? Or is it an extension of our PR practice – PR using/ via social media? How do we bring clarity to…

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Marginally graceful!

January 8, 2009 by Karthik S

The Satyam fiasco is all over the media and the oft-used phrase to express reaction is ‘shock’. Ramalinga Raju’s letter is all over the internet (and media) and people are clamouring to dig into every sentence of it and find things that…

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Social media engagement ideas for IT companies

January 7, 2009September 12, 2018 by Karthik S

This is an extension of my post from last month, on India’s Top 10 IT companies’ footprint on Twitter. Infosys and Wipro were the only two companies doing something on Twitter. While I’m not privy to what Indian IT companies may be…

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UTV’s Delhi 6 Facebook outreach

January 5, 2009January 8, 2009 by Karthik S

Since I’m a part of the Delhi 6 group on Facebook, I got a mail today about a video addition. The Delhi 6 song, ‘Masakkali’ sung by Mohit Chauhan with scintillating music by A R Rahman is now ‘officially’ available via the…

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Indians in social media

December 27, 2008 by Karthik S

Mayank Dhingra (of Kwippy fame) has started an exercise to gather Indians in social media. Here’s a link to his post…if you want to add your details, go the shared Google doc file…here.

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Shobhaa De’s Superstar India in the social media

December 27, 2008December 27, 2008 by Karthik S

Back in May 2008, Afaqs did a story on Shobhaa De promoting her then new book, Superstar India, via social media. WATBlog covered it as well. Hanmer MS&L (a unit of Publicis Group) was the social media agency that was given this…

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