Karthik S | beastoftraal.com

Social media lessons from 20 favorite Seinfeld scenes!

January 18, 2009January 18, 2009 by Karthik S

I do understand that this post seems highly gimmicky. But this is something I prepared as a presentation for a friend who wanted to teach the basics and sanitize one of her client teams. I knew for a fact that the team…

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Delhi 6 blog

January 17, 2009 by Karthik S

After my post on Delhi 6’s Facebook outreach, here comes another, shoddily-thought, hurried effort in social media engagement – Delhi 6 blog. Brownie points are in order though – they do have their own URL – Delhi6blog.com – very innovative! The URL…

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Using social media to promote music titles in India

January 16, 2009 by Karthik S

Indian audio labels and producers (who, in a quirky twist of fate, hold the rights to soundtracks in India, as against actual music composers) have been complaining about rampant online piracy for quite some time now. But, what exactly are they doing…

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Social media acceptance in India

January 14, 2009 by Karthik S

Sampad Swain (Blog | Twitter) has a good post on Social Media in India & Skepticism. His post deals with the relative indifference to social media by marketers and key decision makers. He cites 3 main reasons for the skepticism – lack…

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The 5-day, hands-on social media primer

January 12, 2009January 12, 2009 by Karthik S

If you’re handling PR/ Marketing/ Customer Service in your organization…no matter what your product offering/ service is, here’s a simple, 5-day (one for each working day in the week) realization primer if you’re wondering about the what, how and why of social…

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Social Media PR Vs Social Media Marketing

January 9, 2009August 10, 2012 by Karthik S

I have been wondering about our (Text 100’s) social media practice for sometime now – are we offering social media marketing? Or is it an extension of our PR practice – PR using/ via social media? How do we bring clarity to…

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Marginally graceful!

January 8, 2009 by Karthik S

The Satyam fiasco is all over the media and the oft-used phrase to express reaction is ‘shock’. Ramalinga Raju’s letter is all over the internet (and media) and people are clamouring to dig into every sentence of it and find things that…

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