Karthik S | beastoftraal.com

Face-holders – The online avatars of BJP and Congress

February 17, 2009 by Karthik S

LK Advani is all over the web – banner ads, Google text ads…you name it, he’s in. He’s got himself a shiny new blog too, besides a Twitter account. According to this report, Congress too is planning an online assault shortly. This…

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The Pink Chaddi Vs Small Change

February 16, 2009February 16, 2009 by Karthik S

I was amused at the Pink Chaddi campaign when it started a week or two back. It was colorful (?) and interesting. It was fascinating to see an undergarment taking the might of zealots like Shri Ram Sena. In a well-worded retort…

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The plug thingy – part 2. Scott Montied!

February 16, 2009 by Karthik S

To plug or not to plug, was my post, 2 weeks back. And, here’s Ray Wert’s raging post on how Ford’s Scott Monty ‘uses’ his social media expert status oh-so-blatantly, to promote Ford in Twitter, among other places. The specific instance which…

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Why does anyone blog?

February 12, 2009 by Karthik S

I stumbled upon a couple of tweets from the people I follow – they tweeted soliciting feedback from their followers on what they liked in the tweets, what they’d like to see more of and other generic feedback on how they utilized…

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Anonymous comments 2.0!

February 10, 2009February 10, 2009 by Karthik S

Update: Who said anonymous commenters cannot be helpful? Anon 3.0 is the kind of helpful, if not mildly (just a bit) abusive commenter, who makes up for all that bad blood by being helpful – he/ she’s pointed out oh-so-helpfully that I…

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Social media and common sense

February 9, 2009 by Karthik S

Why is there so much chatter about how to do things in social media? Why not use plain ol’ common sense when there’s a doubt? So, 1. Why is there so much argument for and against Twitter follow/ following? Or Facebook friending?…

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Social media for the web -1, web 0 and web 1.0 generation

February 3, 2009February 4, 2009 by Karthik S

…aka Social media for dummies! There are times when we go to meet prospective clients (even existing clients) and try to explain the relevance of social media PR over and above the much-needed conventional PR…and we suddenly hit a wall. We try…

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