Karthik S | beastoftraal.com

Penguin India gets it right!

April 16, 2009April 16, 2009 by Karthik S

After a lot of whining, here’s a social media engagement idea – from India – that made me go, ‘WOW!’. The initiative, by Penguin India, is simple. Send free books to people and let them review it. Things that Penguin India got…

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Perk taking it a bit too lightly?

April 15, 2009 by Karthik S

Televisionpoint has this to say about the chocolate brand, Perk, going online – “On the website, the target audience can download music, videos and applications that interest them, and also create their own content” Now, go toÂ Takeitlightly.com Can you see links…to add…

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IBM missing the point in ‘beyond advertising’?

April 14, 2009 by Karthik S

Stumbled upon a new IBM research executive brief titled, ”Beyond advertising – Choosing a strategic path to the digital consumer’, which as IBM adds, is a follow-up to their 2007 document, more provocatively titled, ‘The end of advertising as we know it’!…

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Typos are ok? Gasp!

April 14, 2009 by Karthik S

One of Jeremiah Owyang’s (@jowyang) tweets caught my attention today. He actually tweeted, “Wow, It’s so rare that I see a blog that captures my attention, read the rest of @penelopetrunkÂ ‘s blog”. If that doesn’t pique anyone’s curiority, what else will? Penelope’s…

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The 2.0 of Indian customer service

April 13, 2009 by Karthik S

Minor victories against Airtel and HDFC/ eBay aside….can I really call them victories, but? I spent almost a month merely explaining my problem to Airtel. With HDFC/ eBay (eBay mailed me that the money will be sent back to my account in…

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Airtel resolves my problem!

April 9, 2009 by Karthik S

Sweet Jesus…at last! After 28 days of incessant phone calls and 4 blog posts – Airtel’s customer care goes completely berserk, Airtel Hell…the new Dell Hell, Free advice to Airtel and Day 26 – AirtHELL continues! Next on line – getting the…

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Me Vs eBay Vs HDFC Bank!

April 8, 2009April 8, 2009 by Karthik S

What’s with me and anything online? I was looking for a Bluetooth headset since my Jabra BT 125’s ear loop broke and really liked Nokia BH-900. Found some good deals in eBay India, and went ahead with the purchase. Started paying through…

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