Karthik S | beastoftraal.com

Do fans have some responsibility towards the brands they like?

February 15, 2011 by Karthik S

You like a brand…I mean, in real life. Then you search for them on Facebook and ‘like’ them there too. Normal occurrence, but is there any responsibility for you, beyond that, as a fan/follower? Two recent blog posts that I came across…

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Groupon’s advertising gaffe morphing into a PR mess

February 14, 2011 by Karthik S

Groupon’s communication misstep (alleged…more about this later) continues to fascinate me. Here’s a darling start-up that media loves and if you go by their press page, media seems to be going completely ga-ga over them. And what do they do? They create…

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Why I like Capgemini India’s presence on Facebook

February 11, 2011 by Karthik S

This week’s Ascent (career…nay, jobs supplement of The Times of India) had a large’ish ad. by Capgemini India. The ad. is standard stuff – we grow, you grow, multicultural blah, broader exposure and more blah. As is the new trend (See previous…

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Will you file a police complaint against your employer?

February 10, 2011 by Karthik S

This piece of news – from Bangalore Mirror – completely shook me up this morning. It is shocking at many levels. At a basic level, it is about an employee filing a police complaint against 4 of his bosses…not over a personal…

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What does the ‘gets’ in ‘He gets social media’ mean?

February 9, 2011 by Karthik S

For the sake of gender-sensitivity, here’s the full title: What does the ‘gets’ in ‘He/she gets social media’ mean? I have often heard some people referring to some others as a person who ‘gets’ social media. Some have also told me that,…

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The Now Revolution book giveaway

February 8, 2011 by Karthik S

Update (Feb.21, 2011): Winner of the giveaway is Mehernosh Shapoorjee @noshtradamus I was one of the 75 winners of the ‘The Now Revolution‘ blogger program. I’m a s-l-o-w reader and even though I buy books by the dozen (almost impulsively), I read…

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Nicorette’s Quit India Movement – Brilliant idea, but…

February 8, 2011 by Karthik S

I have been tracking Nicorette’s new campaign, ‘Quit India Movement’ ever since they released that half-page ad print ad in The Times of India on January 26 – Republic Day. I think the campaign theme is brilliant and choosing the Republic Day…

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