Karthik S | beastoftraal.com

Facebook ‘Like’ goes live inside a video!

February 22, 2011 by Karthik S

India’s love for films is well-known. We love some of our film stars with all heart and more than our lives and such a display of affection is most visible when the star’s film releases and the star actually makes his first…

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Glossophobia and social media

February 21, 2011 by Karthik S

Glossophobia (or speech anxiety) is simply the fear of public speaking. It is considered the number 1 phobia (in the US and in the world) and ranks alongside fear of flying (aerophobia) and fear of heights (acrophobia). The Wikipedia page on Glossophobia…

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A 2-part idea to end the menace of unsolicited calls

February 17, 2011 by Karthik S

I had earlier written about ad-supported/ad-subsidized films in a theater. Reading all this hoopla about mobile number portability and the ensuing high-decibel promotion of each brand of service provider, I was wondering if the ad-supported model could bring in more transparency and…

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Would you tell a blogger, “I think you have all you need for a blog”?

February 16, 2011 by Karthik S

That sentence had me reading and re-reading it in complete disbelief! First, some background. Ed Yong, (an award-winning British science writer. His work has appeared in New Scientist, the Times, WIRED, the Guardian, Nature, the Daily Telegraph, the Economist) also has a…

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Do fans have some responsibility towards the brands they like?

February 15, 2011 by Karthik S

You like a brand…I mean, in real life. Then you search for them on Facebook and ‘like’ them there too. Normal occurrence, but is there any responsibility for you, beyond that, as a fan/follower? Two recent blog posts that I came across…

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Groupon’s advertising gaffe morphing into a PR mess

February 14, 2011 by Karthik S

Groupon’s communication misstep (alleged…more about this later) continues to fascinate me. Here’s a darling start-up that media loves and if you go by their press page, media seems to be going completely ga-ga over them. And what do they do? They create…

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Why I like Capgemini India’s presence on Facebook

February 11, 2011 by Karthik S

This week’s Ascent (career…nay, jobs supplement of The Times of India) had a large’ish ad. by Capgemini India. The ad. is standard stuff – we grow, you grow, multicultural blah, broader exposure and more blah. As is the new trend (See previous…

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