Karthik S | beastoftraal.com

Why I like Capgemini India’s presence on Facebook

February 11, 2011 by Karthik S

This week’s Ascent (career…nay, jobs supplement of The Times of India) had a large’ish ad. by Capgemini India. The ad. is standard stuff – we grow, you grow, multicultural blah, broader exposure and more blah. As is the new trend (See previous…

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Will you file a police complaint against your employer?

February 10, 2011 by Karthik S

This piece of news – from Bangalore Mirror – completely shook me up this morning. It is shocking at many levels. At a basic level, it is about an employee filing a police complaint against 4 of his bosses…not over a personal…

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What does the ‘gets’ in ‘He gets social media’ mean?

February 9, 2011 by Karthik S

For the sake of gender-sensitivity, here’s the full title: What does the ‘gets’ in ‘He/she gets social media’ mean? I have often heard some people referring to some others as a person who ‘gets’ social media. Some have also told me that,…

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The Now Revolution book giveaway

February 8, 2011 by Karthik S

Update (Feb.21, 2011): Winner of the giveaway is Mehernosh Shapoorjee @noshtradamus I was one of the 75 winners of the ‘The Now Revolution‘ blogger program. I’m a s-l-o-w reader and even though I buy books by the dozen (almost impulsively), I read…

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Nicorette’s Quit India Movement – Brilliant idea, but…

February 8, 2011 by Karthik S

I have been tracking Nicorette’s new campaign, ‘Quit India Movement’ ever since they released that half-page ad print ad in The Times of India on January 26 – Republic Day. I think the campaign theme is brilliant and choosing the Republic Day…

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Personal branding online – a choice and an opportunity

February 7, 2011 by Karthik S

I spoke about social media engagement in a local group I’m part of, recently – it is a Bangalore-based group of corporate communication and marketing communication professionals and has been in existence for over a decade now. Last Friday, I spoke to…

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Social media engagement – 5 Cs to use content to your advantage

February 4, 2011 by Karthik S

I have always stressed my belief that ‘content is king’, particularly when it comes to corporate/brand approaches to social media. Unlike social media marketing, social media engagement starts from content and builds on that. From that point of view, there are 5…

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