Karthik S | beastoftraal.com

Automated influencer lists – friend of the time-strapped and lazy?

March 3, 2011 by Karthik S

A website called Traackr recently published a Top 25 in PR 2.0 influencer list. Such lists are common nowadays; cook some algorithms to crawl through online content created by people, using keywords, and voila, you have a list. What was interesting and…

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Closeup Fire-Freeze Opposites Attract – 3 states and a digital alienation

March 2, 2011 by Karthik S

As someone who continues to keep in touch with the mother tongue (in my case, Tamil), I buy 3 weekly Tamil magazines. These are general interest magazines and contain everything a true-blue Tamilian needs to know about the state and its happenings….

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Valet parking and social media – a strange connection

March 1, 2011 by Karthik S

While at lunch with a friend earlier today, I noticed a huge store on that busy road having an army of attendants to handle valet parking to the store’s customers. They were all standing outside the store and helping the store’s visitors…

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Taking back our friends from myriad online networks

February 28, 2011 by Karthik S

Two weeks ago, my wife asked me if I knew about a particular Facebook setting. When she explained it to, I realized that I had no idea about it! The setting is found when you click on the ‘Most recent’ tab, adjacent…

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The PR media list equivalent in social media influencer engagement

February 25, 2011 by Karthik S

In a recent meeting with a prospect, I was asked, ‘So, who are these online influencers that you’ll be talking to, about us?’ when I spoke about influencer engagement. I wanted to say so many things, but just ended up saying that…

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7 possibly uncomfortable questions about advertising

February 24, 2011 by Karthik S

Exhibit 1: Exhibit 2: Exhibit 3: Now, those seemingly uncomfortable questions. 1. The main line in exhibit 1 is ‘The best of our relationship is…’. Which relationship does the TVC/brand want us (the audience) to believe? The real-life relationship between Kareena and…

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The commoditization of social media in India

February 23, 2011 by Karthik S

Yes. It has happened. Need proof? Here’s one. The channels (Star World and Star Movies) have an online community of over 3.35 lakh fans on Facebook on the last count, leaving behind their competition and some of the news and broadcast portals…

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