Karthik S | beastoftraal.com

The PR media list equivalent in social media influencer engagement

February 25, 2011 by Karthik S

In a recent meeting with a prospect, I was asked, ‘So, who are these online influencers that you’ll be talking to, about us?’ when I spoke about influencer engagement. I wanted to say so many things, but just ended up saying that…

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7 possibly uncomfortable questions about advertising

February 24, 2011 by Karthik S

Exhibit 1: Exhibit 2: Exhibit 3: Now, those seemingly uncomfortable questions. 1. The main line in exhibit 1 is ‘The best of our relationship is…’. Which relationship does the TVC/brand want us (the audience) to believe? The real-life relationship between Kareena and…

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The commoditization of social media in India

February 23, 2011 by Karthik S

Yes. It has happened. Need proof? Here’s one. The channels (Star World and Star Movies) have an online community of over 3.35 lakh fans on Facebook on the last count, leaving behind their competition and some of the news and broadcast portals…

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Facebook ‘Like’ goes live inside a video!

February 22, 2011 by Karthik S

India’s love for films is well-known. We love some of our film stars with all heart and more than our lives and such a display of affection is most visible when the star’s film releases and the star actually makes his first…

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Glossophobia and social media

February 21, 2011 by Karthik S

Glossophobia (or speech anxiety) is simply the fear of public speaking. It is considered the number 1 phobia (in the US and in the world) and ranks alongside fear of flying (aerophobia) and fear of heights (acrophobia). The Wikipedia page on Glossophobia…

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A 2-part idea to end the menace of unsolicited calls

February 17, 2011 by Karthik S

I had earlier written about ad-supported/ad-subsidized films in a theater. Reading all this hoopla about mobile number portability and the ensuing high-decibel promotion of each brand of service provider, I was wondering if the ad-supported model could bring in more transparency and…

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Would you tell a blogger, “I think you have all you need for a blog”?

February 16, 2011 by Karthik S

That sentence had me reading and re-reading it in complete disbelief! First, some background. Ed Yong, (an award-winning British science writer. His work has appeared in New Scientist, the Times, WIRED, the Guardian, Nature, the Daily Telegraph, the Economist) also has a…

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