Karthik S | beastoftraal.com

As a Samsung Galaxy S2 user, am I waiting for the S3?

May 28, 2012 by Karthik S

I have written about my Samsung Galaxy S2 earlier too – a blog post before getting it and one, after acquiring it. So, this is not about the phone per se. It is more about the extent of what I am (and…

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Should the @PMOIndia handle start interacting with people? I don’t think so.

May 21, 2012 by Karthik S

I noticed a tweet from fellow-Twitterati and friend Nikhil Narayanan this morning. Dr. @ShashiTharoor should advise @PMOIndia to respond to @ messages, at least once in a while. Now @PMOIndia is no better than a bot. (Link) Shashi Tharoor responded to the…

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Twitter, Twitter on the wall…who is the trendiest hashtag of them all?

May 17, 2012 by Karthik S

Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only…

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Vacation at Mugilu, Sakleshpur

May 6, 2012 by Karthik S

Earlier this week, we had driven down to Sakleshpur for a brief vacation. Sakleshpur, for the uninitiated, is a 4.5 hour drive from Bangalore with excellent roads all through. I had vaguely known about Sakleshpur’s existence when an ex-colleague and her husband…

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Perhaps

April 27, 2012 by Karthik S

The dictionary meaning of ‘perhaps’ is, Used to express uncertainty or possibility: “perhaps I should have been frank with him”. Used when one does not wish to be too definite or assertive in the expression of an opinion. Some of the synonyms…

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The pointless viral that was Kolaveri?

April 18, 2012 by Karthik S

Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phenomenal global visibility. All good. Next year, your company tanks, in revenues/profits. Of…

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The opportunity cost of an e-commerce purchase

April 16, 2012 by Karthik S

I have always wondered about the impact of e-commerce in India….even long before joining Flipkart. I mean, from a consumer’s point of view – hassle-free, comparatively better prices, more options and so on. Yesterday, something hit me when we were at a…

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