In these days of brand-led social media engagement and consumers-led conversations with brands, there seems to be a glut in the thought process of the kind of situations where brands really need to start talking online. No, I’m not from the school…

A few years ago, while I was in the agency side handling social media mandates for clients, there was one client for whom we had set-up a comprehensive social media monitoring and response system. The client was not willing to spend money…

One of the oldest and most useful techniques PR and marketing folks use, to promote a product or a product’s positioning, is surveys and survey results. There was a time when survey results helped set perceptions about brands and their positioning, but…

I noticed a tweet from fellow-Twitterati and friend Nikhil Narayanan this morning. Dr. @ShashiTharoor should advise @PMOIndia to respond to @ messages, at least once in a while. Now @PMOIndia is no better than a bot. (Link) Shashi Tharoor responded to the…

Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only…