I recall a scene in a movie (don’t recall its title, unfortunately) where a pop star, on stage, asks his frenzied fans (a lot of them!), ‘Do you love me?’. He actually shouts this in his mike and his question booms into…

In these days of brand-led social media engagement and consumers-led conversations with brands, there seems to be a glut in the thought process of the kind of situations where brands really need to start talking online. No, I’m not from the school…

A few years ago, while I was in the agency side handling social media mandates for clients, there was one client for whom we had set-up a comprehensive social media monitoring and response system. The client was not willing to spend money…

One of the oldest and most useful techniques PR and marketing folks use, to promote a product or a product’s positioning, is surveys and survey results. There was a time when survey results helped set perceptions about brands and their positioning, but…