Karthik S | beastoftraal.com

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

August 15, 2014 by Karthik S

I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the . When he alleged that The Times of India was being slimy to report on his story…

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Age, career progression and social media – a few existential questions

August 8, 2014 by Karthik S

I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people…

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Angry with Xiaomi and Flipkart over the Mi 3 flash sale? What do you intend to do?

July 29, 2014 by Karthik S

No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale…

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Reacting to reactions on Tata’s #ZestUpYourLife blogger engagement

July 27, 2014 by Karthik S

I stumbled on a LOT of tweets on Tata’s new car, Zest, recently. This is partly because I follow BlogAdda on Twitter and they have ganged up a lot of people who I follow and many of these people are now in…

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Suarez’s apology – Facebook vs. Twitter

July 1, 2014 by Karthik S

I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets,…

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The mainstreaming of social media in advertising is complete… sort of!

May 15, 2014 by Karthik S

We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right…

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E-commerce brand TVCs as a way to plot mobile internet penetration in India

April 21, 2014 by Karthik S

I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile…

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