Karthik S | beastoftraal.com

Requesting Tribhovandas Bhimji Zaveri (TBZ) to own ‘The TBZ song’, ‘In nainan mein bas zara’

November 10, 2014 by Karthik S

I do not recall seeing the new TVC by Tribhovandas Bhimji Zaveri (TBZ, handled by Ogilvy India – disclosure) on TV. Instead, I came across the ad online, when someone ogled, on Twitter, at the stunningly gorgeous Vaani Kapoor in the ad. I…

2 Comments

What Volkswagen India should do with that massively viral ‘Thus, Auto’ meme

November 8, 2014 by Karthik S

One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook…

10 Comments

An unintentional social experiment with Kit Kat and the image of India’s night sky during Diwali from space

October 24, 2014 by Karthik S

As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate…

5 Comments

Amul vs. Neha Tomar – 2 intriguingly ignored questions!

October 16, 2014 by Karthik S

NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the…

No comment

You on Twitter = The Times of India? Well… not quite. Hmmm… perhaps!

October 16, 2014 by Karthik S

How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India….

2 Comments

Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

September 26, 2014 by Karthik S

Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a…

3 Comments

Is the Narendra Modi Government’s use of social media really transformational?

September 2, 2014 by Karthik S

(This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government…

1 Comment