Karthik S | beastoftraal.com

Get healthy and enjoy your drive… while reading a book!

November 26, 2014 by Karthik S

I used to hate driving. It’s a pain to drive in Bengaluru traffic and if you also hate the sheer task of driving, things become quite bad. Now, I do not hate the task at all, though the traffic continues to be…

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Taxi4Sure? TaxiNotSure seems more appropriate

November 21, 2014 by Karthik S

I’m *really* livid. They say one shouldn’t drive when you’re livid, particularly when you are *really* livid. I did try, however, because I was to join a panel discussion Afaqs was conducting in Bangalore. And it ended badly. Thanks to Taxi4Sure. The…

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Requesting Tribhovandas Bhimji Zaveri (TBZ) to own ‘The TBZ song’, ‘In nainan mein bas zara’

November 10, 2014 by Karthik S

I do not recall seeing the new TVC by Tribhovandas Bhimji Zaveri (TBZ, handled by Ogilvy India – disclosure) on TV. Instead, I came across the ad online, when someone ogled, on Twitter, at the stunningly gorgeous Vaani Kapoor in the ad. I…

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What Volkswagen India should do with that massively viral ‘Thus, Auto’ meme

November 8, 2014 by Karthik S

One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook…

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An unintentional social experiment with Kit Kat and the image of India’s night sky during Diwali from space

October 24, 2014 by Karthik S

As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate…

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Amul vs. Neha Tomar – 2 intriguingly ignored questions!

October 16, 2014 by Karthik S

NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the…

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You on Twitter = The Times of India? Well… not quite. Hmmm… perhaps!

October 16, 2014 by Karthik S

How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India….

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