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Author: Karthik S

Karthik S

An unintentional social experiment with Kit Kat and the image of India’s night sky during Diwali from space

October 24, 2014 by Karthik S

As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate…

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Amul vs. Neha Tomar – 2 intriguingly ignored questions!

October 16, 2014 by Karthik S

NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the…

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You on Twitter = The Times of India? Well… not quite. Hmmm… perhaps!

October 16, 2014 by Karthik S

How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India….

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Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

September 26, 2014 by Karthik S

Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a…

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Is the Narendra Modi Government’s use of social media really transformational?

Is the Narendra Modi Government’s use of social media really transformational?

September 2, 2014 by Karthik S

(This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government…

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Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

August 15, 2014 by Karthik S

I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the . When he alleged that The Times of India was being slimy to report on his story…

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Age, career progression and social media – a few existential questions

Age, career progression and social media – a few existential questions

August 8, 2014 by Karthik S

I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people…

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