Considering I track new Indian film music almost religiously, I have always been wondering about one facet that continues to be a standard fixture in most music launch ceremonies – the team actually has a giant fake CD that is ‘launched’ and…

For a movie launch, I quite liked what the team behind the Saif Ali Khan-starrer Baazaar did recently. The first reveal of the poster was not in a mainline newspaper but a business newspaper – The Economic Times. And the offline launch…

Apple iPhone Xs will be available in India starting today. So, front page advertisements in leading newspapers are expected anyway. Here are the ads in Bengaluru, across The Times of India and The Economic Times. And here are the ads in Mumbai,…

I did wonder about Kerala’s tourism prospects from the perspective of rebranding and positioning. But here’s a tourism/travel related brand taking the first step towards that! For Samsonite, this theme is so very apt and contextual. And the brand using that positioning…