I searched for Fila sneakers last month. My search seemed private to me, because I searched for it in my browser, on my own, with no one around me. But thanks to the cookies I left online during the search, Fila shoes,…

I understand this advertisement is from early 2016. I completely missed it when it was released. The agency behind this effort is .  Ironically, I haven’t even heard about this brand of atta till I stumbled on this ad recently! Could be…

Two interesting user-experience efforts from last week. First, at the Mumbai Airport, terminal 1. I had ordered pizza at Dominos and the lady, instead of saying they’ll call me when my order is ready, gave me a small, black brick and said…