Karthik S | beastoftraal.com

Huawei vs. Cathay Pacific

January 11, 2019 by Karthik S

News no. 1: News no. 2: What a contrast! The Cathay Pacific blunder is attributed to a glitch (I’m assuming it is not a human error), while the Huawei tweet was human error (though a very common error; blunder nonetheless). I don’t…

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Space To Pray – a bold, contextual idea in Sri Lanka

January 10, 2019 by Karthik S

Given the dwindling sales of printed newspapers across the world (except in countries in India, of course), there is already a running joke on using newspapers for additional purposes besides reading news. So, using them to wrap things in shops, as a…

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Leaders talking about competition: Flipkart vs. Walmart

January 9, 2019 by Karthik S

I know I have said something on this topic earlier, on LinkedIn, but another piece of update prompted me to revisit this. Here is Walmart President and CEO Doug McMillon, in the Tim Ferriss Show podcast. Beyond what I said earlier about…

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A warm Badhaai Ho to Godrej’s personal locker!

January 8, 2019 by Karthik S

If you ask me to name my favorite Hindi film of 2018, I’d name Badhaai Ho very easily. At least in the top 5, along with AndhaDhun. But, beyond enjoying the film thoroughly, there was something else that I really wanted to…

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A valuable lesson for you, from Anand Mahindra’s astute use of Twitter

January 7, 2019 by Karthik S

This conversation between Anand Mahindra and Anant Rangaswami is a must-watch, mainly because of the way Anand talks about how he uses social media (Twitter, in particular). I have set the video’s timeline to start at the point when they start talking…

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Brands claim what(ever) they want. Do they need to prove it?

January 4, 2019 by Karthik S

Netflix has been gleefully throwing numbers at us recently. In the first week of December, Ted Sarandos, Netflix’s chief content officer, speaking Monday at UBS’s 2018 Global Media and Communications Conference in New York, said that ‘The Christmas Chronicles’, starring Kurt Russell…

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Get rich quick – short-term successes for short attention spans

January 3, 2019 by Karthik S

My first reaction to this news was ‘Hahahahahaha’. But then, it made me think. A slow-moving (“languorous narrative”) film was sold as THE most romantic way to spend the new year countdown, complete with a 12am kissing gimmick! It worked. And then,…

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