Karthik S | beastoftraal.com

A valuable lesson for you, from Anand Mahindra’s astute use of Twitter

January 7, 2019 by Karthik S

This conversation between Anand Mahindra and Anant Rangaswami is a must-watch, mainly because of the way Anand talks about how he uses social media (Twitter, in particular). I have set the video’s timeline to start at the point when they start talking…

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Brands claim what(ever) they want. Do they need to prove it?

January 4, 2019 by Karthik S

Netflix has been gleefully throwing numbers at us recently. In the first week of December, Ted Sarandos, Netflix’s chief content officer, speaking Monday at UBS’s 2018 Global Media and Communications Conference in New York, said that ‘The Christmas Chronicles’, starring Kurt Russell…

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Get rich quick – short-term successes for short attention spans

January 3, 2019 by Karthik S

My first reaction to this news was ‘Hahahahahaha’. But then, it made me think. A slow-moving (“languorous narrative”) film was sold as THE most romantic way to spend the new year countdown, complete with a 12am kissing gimmick! It worked. And then,…

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The future of the sharing economy – Everything As A Service

January 2, 2019 by Karthik S

The BCG Henderson Institute, Boston Consulting Group’s strategy think tank released a 3-part series exploring the intricacies and the future of the Shared Economy, in late 2017. The series is an essential read for anyone and everyone in business, since the shared…

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Paytm Bank claims of being India’s ‘most sincere bank’, already!

January 1, 2019 by Karthik S

“India’s most sincere bank”? Shouldn’t people say that after using the bank’s services for at least some time? That is, shouldn’t Paytm Bank earn that after doing business without getting blocked by RBI? But, this is a paid advertisement, where anything can…

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TRAI’s new cable TV pricing plan, the death of appointment-based content consumption, end of serendipity in content discovery and Netflix’s Bandersnatch

December 29, 2018 by Karthik S

I pay about Rs.750 to Tata Sky for a LOT of TV channels I/we do not watch. So, in principle, the new TRAI order that lets us pay only for those channels we want to watch sounds fantastic, at least on paper….

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Author: Karthik S

A valuable lesson for you, from Anand Mahindra’s astute use of Twitter

Brands claim what(ever) they want. Do they need to prove it?

Get rich quick – short-term successes for short attention spans

The future of the sharing economy – Everything As A Service

Paytm Bank claims of being India’s ‘most sincere bank’, already!

Top 10 posts of 2018

TRAI’s new cable TV pricing plan, the death of appointment-based content consumption, end of serendipity in content discovery and Netflix’s Bandersnatch