I have written about regionalization and localization in advertising very often, particularly in the context of the use of local languages when it comes to local media and locally targeted advertising. A significant part of localization is also about understanding local nuances…

I wouldn’t really care to buy Murukku from Haldiram’s considering the plethora of brands available in Bengaluru (including Coimbatore’s own A1 Chips brand murukku, among others like A2B, etc.) but when I stumbled onto a pack online recently by chance, my first…

Back in August 2022, Braden Wallake, the CEO of social networking companies Hyper Social and Hyper Sphere, shared a LinkedIn post with a photo of him crying. The post was about the companies laying off people and it starts with, “This will…

Andrew Benin is the 35-year-old chief executive and co-founder of Graza, an olive oil brand that comes in a squeezy tube (unlike bottles). He made news recently in the Wall Street Journal for an apology! Wall Street Journal, on January 14, 2023…