After going through hell in India, and nearly being banned in one state, TikTok surely is going gung-ho in winning back India that was already besotted with the platform in the first place. ByteDance pressed on the gas with a huge media…

The first time I saw the McDonald’s Hyderabad ‘candid camera stunt’ teaching Indians the importance of voting, I had mixed feelings. On one hand, I was immediately reminded of McDonald’s perennial tormentor, Burger King, and its smashingly original Whopper Neutrality campaign (by…

Dream Crazy. Dream Crazier. Dream With Us. If you know the marketing industry, you’d immediately get the brand behind these. Nike. Dream Crazier (February 2019) and Dream With Us (May 12, 2019) are very recent, and focused on female sportspersons. This is…

Related context: Symphony, the air cooler brand, recently launched its summer 2019 campaign with 2 films conceptualized and directed by Manoj Tapadia, the writer of films like Cheeni Kum and Manorama Six Feet Under, for his own outfit called New Symphony Films…