I will be moderating a panel in Exchange4Media’s event, India PR & Corporate Communications 2013 tomorrow.
The overall theme of the event is ‘New media: friend or foe?‘, within the PR world scheme of things.
My panel, within that theme, is, ‘Put your money where your mouth is – Do the PR Agencies have what it takes in terms of talent acquisition, skill enhancement, training, transformation of personnel and building internal capabilities‘.
My co-panelists are,
- Deeptie Sethi, Head of Communications, Ford India
- Sonya Mandeira, Managing Partner, Rice Communications Pte Ltd
- Paresh Choudhary, Chief Executive Officer, Madison PR
- Atul Ahluwalia, President, India, Corporate Voice Weber Shandwick
- Madan Bahal, Managing Director, Ad factors
(This is confirmed list for now. It may change/reduce depending on the assorted factors, tomorrow, in Gurgaon)
While I intend to blog about the experience and the insights I gained moderating this panel later, could I request your inputs on 2 specific things?
1. If you have a choice of a PR agency, an advertising agency, a social media agency and a digital agency (in India) to hand over your new media mandate, who would you prefer, at the first instance?
2. What do you like and dislike in the way your respective (or any) agencies (could be a PR agency, an advertising agency, a social media agency or a digital agency) handle new media?
Feel free to leave your opinion in the comments section (below), or mail me at kart75@gmail.com. Or, you could even tweet it to me @beastoftraal. Anonymity guaranteed, if you wish so. All I want is your opinion, it doesn’t matter what kind of agency you are in or which agency you are in/referring to.