Shah Rukh Khan is on twitter, tweeting away to glory and gathering followers. Should Salman Khan follow suit? Perhaps. But given his unique persona, he is the ideal candidate to turn Twitter on its head and not do the usual.
Here’s how!
Let me make an explicit assumption here – Salman is not going to ‘press enter’ on his tweets. It will be outsourced. I do not see him as the kind of person who would be spending time in front of a twitter screen whether on phone or on a PC. Let us park the debate on how good/ bad that is.
Here’s the deal: Salman makes it clear right up in his twitter page profile that he will tweet,
- only once per week, at a designated time/ day
- only one response per week, among the DMs/ queries/ @s he gets
Yes, this in a way is gaming the Twitter system of participation, conversation and sharing. But think about it – this is Salman we’re talking about. Shouldn’t his offline personality reflect on Twitter too?
The above proposal helps the agency that could ‘manage’ his Twitter profile too in terms of hands-on execution.
How would this proposal help Salman?
- He could create the online equivalent of his own weekly column in a popular magazine. We (normal people) can’t try this – we just don’t have the aura, persona or the history to pull this off.
- From a time management point of view, he can do this within a few minutes every week.
- He can point to specific charities that are close to his heart and get them funding/ attention etc.
- He can air his opinion in a considerably more predictable schedule than random tweets by other celebs like Shah Rukh Khan.
- The agency that has to manage his twitter feed can disclose that part too and would need to spend a few minutes seeking info from Salman and crafting the tweets/ responses (after showing the top responses to Salman and getting his feedback for an answer)
- His weekly responses can become the twitter lucky dip for his fans – something worth winning/ waiting for!
Depending on how thoughtful and interesting the tweets are, week after week, Salman can possibly have the world hanging on to his tweets! Since he has only one tweet per week, he can ensure that it is carefully planned and well thought-out. Content really is the key here – not random inanities that others use Twitter for, while tweeting really good stuff occasionally.
Would love to know how you’d react to this gaming-the-twitter system proposal. Or to Salman Khan pulling this off? Will you follow him out of curiosity knowing fully well that he tweets just once every week? And that the response system/ process if a agency-led lottery?
Note: I don’t like Salman that much – I mean, given a good director and script I think he could do well, but on an average, I’m not a fan of his kind of movies. But, his persona amazes me and the fact that he’s only getting stronger within that image is even more incredible.