A brilliant lesson in communications, from Narendra Modi, on Yoga Day 2019 and Teacher’s Day 2018

Narendra Modi is tweeting in Spanish, Russian, French, Arabic, Chinese… besides English, today.


To promote Yoga. This is incredibly smart and astute – to speak to people in a language they know/love, to promote Yoga to the world! Very, very well played!

He earlier did something on similar lines, for Teacher’s Day 2018.

During Teacher’s Day in 2018, the Indian Prime Minister usually shares updates on National Award for Teachers.

He had literally 2 tweets each, in 2014 & 2015, and chose to tweet on other teacher’s day activities in 2016 & 2017.

In 2018, he shared 50-odd tweets, with a photo of each teacher, along with a personal note!

This is remarkable story-telling, customized to the platform, and a sign that he/his team is constantly thinking of ways to utilize the medium better! This is also a lesson for leaders – when recognizing individuals, to take that extra effort to note what’s unique about each person.

Unlike earlier years, where the tweets led people to a URL (his own website or Facebook photo gallery), this year, he used Twitter natively to tell the full story. The result – every state’s people/leaders are sharing the note on teachers from their state with a lot of pride!

PS: The National Award for Teachers (instituted in 1958) is awarded to select teachers by the President of India on 5th September (Teacher’s Day) every year to give public recognition to meritorious teachers working in primary, middle and secondary schools in India. Usually, the list of teachers awarded crosses 300+, but starting 2017 (who get the award in 2018), the list has been brought down to just 45 as the Government felt this was necessary to restore the prestige of the awards. My post’s scope does not include debating the merits/demerits of the reduced number of awards.



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