The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy life, solve more of world problems…you get the drift?
And the change? I was waiting for a product that goes ‘inside’ the kids – a Horlicks, Complan, Boost type. The voiceover now proudly announces – it was Lifebuoy soap! They even add a fine-print, small-font research to back their ridiculous claim!
Jeez – do they think we’re total morons? So, politicians are not the only group that think we’re complete idiots – marketers are a close second. This advt. is an insult to even minimal intelligence and doesn’t even try to wrap its absurdity in marginally decent thought or ideas.
Epic Fail! That’s what it is!