One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook (a few times) and Whatsapp (many times!).
At the outset, it is a great joke and seems damaging to Volkswagen’s reputation. If not damaging, at least mocking the brand. But if I was Volkswagen’s brand manager, or their social media agency (both of which I’m not), I’d strongly suggest that they embrace this and ride it. This is real-time marketing gold.
Here’s the original that is being shared.
Here’s what (in essence) Volkswagen get created/designed as soon as possible and post + promote (for a fee) via Facebook and Twitter, preferably in a day, to ride on the joke.
Folks from Volkswagen India… if you are reading this, please feel free to use this idea. I won’t send you my bill.