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  • Siddharth

    Yes, online buzz does affect box office impact, but it is interesting to note how it affects movies differently. For example, if it is evident that a movie is just another run of the mill, people dont talk about it much, and it goes on to meet its fate irrespective of what people have to say online. eg. Golmaal series. However, if the movie is hyped by the creators and has been rubbed into people’s faces through every medium possible, and it is just plain average, people will gather a momentum online and bring down the collections drastically. e.g. Tashan, TMK, Kites etc. I find this amusing cause I see a Golmaal or a Welcome at the same level as Tashan. To be honest, the latter was much better.

    In India, this online buzz, I feel is restricted to the urban centres. I doubt it has started making a difference in smaller towns.

  • One good example of a film doing well because of favorable response it got online is ‘Band Baja Baarat’. It didn’t start of well, then came a rush of approvals – the interesting part being that BBB didn’t have much buzz when it released – later picked up online buzz. Ditto with small films – Tere bin laden and more recently – Phas gaya re Obama – reviews were positive and then the online world shared the love.

    If there is one thing missing it is that most Indians are absent on IMDB and other such film discussion forums of Indian films – I guess most Americans go with IMDB rating/ranking and user reviews more than any ‘film critic’.

    • Bingo – I wonder how I completely forgot BBB’s case – it’s a very valid example of how groundswell builds on the back of a genuinely good film!

      And the fact that we don’t have a unifying online source like IMDb is a great opportunity – to build something like that for India 🙂