Dense commentary on social media, PR, marketing, advertising and branding.
Back in December 2008, when composer A R Rahman announced a new private album called Connections, I was really excited. After all, this was his private album after ages. But, there was a catch. Connections was a Nokia exclusive…meaning, the album was…
I was waiting for Kiruba to blog the second part of what we now Ludlum’esquely call, ‘The Kiruba Incident‘. Why? Because I had something similar to share and I was curious to see how all the negativity of Kiruba’s part one turns…
I LOVE this! Truly! Dustin Curtis, a user interface designer, had an opinion about the website of American Airlines. He thought, to put it mildly, that it sucked. Fair enough – its a personal opinion. But, like most new-age, web x.0 savvy…
My earlier visit to Chikmagalur was more of a base for places around it – Belur, Halebid and Horanadu. So, itâ??s no wonder I didn’t have much of an impression about it. This time, however, the place of stay made all the…
WATBlog did a story on May 12 – on Jet Airways’ and Skoda’s responses to criticism online. Jet handled it slightly better, but Skoda’s was just horrendous jargon. Here’s another! Chinamayi Sripada is one of my favorite singers in recent times. She’s…
The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy…
The Hindu has an interview with the author of ‘The Rozabal Line’ today – Mumbai-based businessman and first time novelist, Ashwin Sanghi. What caught my attention was that he had submitted his to 100 odd publishers and it seems 99 rejected it….