Karthik S | beastoftraal.com

Brand bashing by social media stars – a perspective

September 10, 2011 by Karthik S

After writing about Pantene last weekend, I also happened to notice some possible social media missteps by Yash Raj Films’ youth film division, Y Films, where they called a film critic ‘idiot’. On Twitter, in full public glare. One of the aftermaths…

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The seemingly insignificant innovation in a kitchen container!

September 5, 2011 by Karthik S

You know how men…grown up men…go weak in their knees when they enter a stationery shop? Something similar happens to women (and men interested in all things-cooking-and-kitchen) when they enter a kitchen accessories store. Specially, there’s something magically alluring about kitchen storage…

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Pantene aims for the kitchen, by cooking interviews!

September 3, 2011 by Karthik S

On any normal day, I’d not even dream of reading an interview with Katrina Kaif. That too, one that is placed as a paid spot in India Today, as part of a 2 page spread with large doses of advertising next to…

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The best soap package I’ve seen in India so far!

September 2, 2011 by Karthik S

It’s not everyday that I’m impressed by something as insignificant as a soap box! But ITC’s Vivel really goes the extra mile for a measly soap cardboard carton! Vivel’s new Luxury Creme range (comes in 2 variants – Shea butter and Olive…

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Spinning news, Team Anna-style

August 29, 2011 by Karthik S

One of the words used very often to deride PR as a profession happens to be ‘spin’. Wikipedia (I know!) defines ‘spin’ as “a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in…

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The evolution of the purchase consideration process

August 26, 2011 by Karthik S

I believe all of us have a process for purchase considerationâ?¦across many products and services. In the corporate space, we have the procurement team that is intended to look at the best deal for the company. At a personal level, we make…

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India’s own ‘United Breaks Guitars’, courtesy Vishal Dadlani and Jet Airways!

August 15, 2011 by Karthik S

Update – March 29, 2012: It looks like Jet Airways hasn’t really done anything on this case. Observe the recent interaction between Jet and Vishal. Vishal: Jet flt from Ahm’bad to Bom. Plane smells like stale pigeon-poop and methi. Seat headrests not…

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