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Author: Karthik S

Karthik S

HCL Technologies responds!

March 16, 2013 by Karthik S

So, HCL Technologies has responded. (My earlier take on this issue – ) I came to know about it via a story in Bangalore Mirror. The story quotes Prithvi Shergill (who is also the face in the response) as saying, “We have…

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4 questions about Disney India’s #DisneyQ quiz on Twitter

March 14, 2013 by Karthik S

I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them…

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HCL Technologies – from ’employees first’ to ‘communicate first’

March 13, 2013 by Karthik S

I recall first reading about HCL Technologies problems with regard to offer letters on March 6th, in Business Standard. Then, a story in The Times of India, on March 7th. Then, a bylined (by M Saraswathy & Shivani Shinde) story in Business…

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The ‘Quit Twitter’ movement amongst Indian film stars

March 7, 2013 by Karthik S

If you haven’t seen the 2002 film, ‘Equilibrium‘, by Kurt Wimmer, I strongly urge you to see it. Yes, the film’s poster makes it look like a B-grade take on Matrix, but it is not. It is hugely under-rated, one of the…

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Oh Yes Abhi Vs. Right To Information (RTI)

March 5, 2013 by Karthik S

Jis waqt jo dil kahe, woh tabhi kyon nahi? Isi waqt isi jagah, abhi kyon nahin? … goes a voice-over in Pepsi’s latest campaign titled Oh Yes Abhi! The lyrics of the peppy song go, ‘Mujhe abhi, abhi ke abhi’, demonstrating the…

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Dettol Vs. Vim – the Abhishek Jamwal connection!

February 24, 2013 by Karthik S

No, not Vidyut Jamwal of Force and Commando fame. Abhishek Jamwal. You ask – who is Abhishek Jamwal? This. Dettol took TV ads with this direct attack on Vim, with no attempt to hide the other brand’s name. (Read my earlier take…

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The survey tactic in PR and ‘kitchens dirtier than toilets’ study

February 18, 2013 by Karthik S

Update – February 20, 2013: This is from the front-page of Times of India, today. Original post: On 13th February, I picked on a front-page news from The Times of India and posed a question. This. Which brand of kitchen cleaner is…

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