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  • Ravi Raghavan


    Excellent article. Well, it was , as you have put it..” Enter the Dragon”. Your caption caught my eye and got curious to find out what the heck is this blog?  So in this case even to see the Queen ( Promotion ) forget alone the King ( Content ) there needs to be something real catchy. Here it was the “Caption” and I took the time to read although it has nothing to do with a particular brand or promotion. Now what would you call that?   Who would that be? Adviser to the King? May be ” Dewan”?  As David Ogilvey said ” On the average, five
    times as many people read the headline as read the body copy. When you
    have written your headline, you have spent eighty cents out of your

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