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  1. Yams
    Yams at | | Reply

    Any efficient marketing activity today should be a mix of Attention Marketing for the initial start and should then to be continued/nurtured with Opinon marketing, while Intermittant sprays of attention marketing are to continue.
    Opinion Marketing however has the highest weightage as consumers we always believe co-consumers. High engagement with consumers becomes a must to have a healthy opinion marketing.

    1. beastoftraal
      beastoftraal at | | Reply

      True Yams. Strangely what most brands are focused on doing now is creating owned media properties much like how they used to run after creating websites. Not saying that owned media properties are not necessary, but that is just one part of the solution – there are comments and views tat already exist elsewhere on the net about brands that need to be and should be harnessed.

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