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Category: advertising

‘Greatness’ in advertising
advertising communication ideas opinion 

‘Greatness’ in advertising

On March 17, 2021 by Karthik S

Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…

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A fan that feels
advertising creative opinion 

A fan that feels

On March 16, 2021 by Karthik S

Back in December 2019, I had written about the Malayalam film ‘Android Kunjappan Ver 5.25’ and how machines/bots/robots simulate human emotions and feelings. Within that context, I had written about how my daughter treats Alexa: Does the bot really feel when it…

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So near, so far
advertising creative opinion 

So near, so far

On March 12, 2021 by Karthik S

Within the larger theme of smartphone addiction is the specific depiction of how smartphone usage affects human relationships. In this focused area, I recall two campaigns to be incredibly incisive and thoughtful in terms of how they depict the nature of smartphone…

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Congrats Foodpanda, on the ‘Suryakant’ campaign!
advertising opinion social media 

Congrats Foodpanda, on the ‘Suryakant’ campaign!

On March 11, 2021 by Karthik S

PS: The title of the post is inspired by the Suryakant campaign too. If Swiggy can call all of ‘Suryakant’, why can’t I call Swiggy… Foodpanda? 😉 There’s a massive conspiracy theory online that Starbucks’ Baristas get your name intentionally wrong while…

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A creative spin on recycling
advertising creative opinion 

A creative spin on recycling

On March 9, 2021 by Karthik S

Ambev, a Brazilian brewing company (part of Anheuser-Busch InBev) has launched a digital film titled, “Querido Lixo” (Dear Garbage). The film, which expands on Ambev’s sustainability efforts, is made by SunsetDDB and Zombie Studio, using 3D techniques, and miniature sets created with…

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The mystery of Fabindia’s Jerusalema Challenge
advertising opinion social media 

The mystery of Fabindia’s Jerusalema Challenge

On March 8, 2021 by Karthik S

Ethnic brand Fabindia had launched the Jerusalema Dance Challenge in the middle of February 2021. What is the Jerusalema Challenge? See the end of this post for the background context. The ask was simple – dance to the song playing in the…

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Amazon as a great leveler for smaller brands?
advertising opinion 

Amazon as a great leveler for smaller brands?

On March 5, 2021 by Karthik S

Earlier this year, I went to Amazon (through the website, not the mobile app) and was looking for soap. I don’t recall clearly, but I must have been looking for Hamam soap given that it was quite cold last winter in Bengaluru…

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