Dense commentary on social media, PR, marketing, advertising and branding.
A lot has been written about how India eliminated Polio. A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have started mid-late…
Porter Novelli is one of the world’s largest PR firms and belongs to the Omnicom Group. In November 2020, they announced, in response to a query from The New Yorker that, “Porter Novelli is committed to regularly assessing evolving issues, the science…
If you were to meet your future self (say, from 2034) what would you tell her/him? Yes, I’m aware that almost every single movie on time travel tells you to stay away from your future or past self to avoid a ‘paradox’….
PLANK is an Italian designer furniture manufacturer. I have not heard about the brand at all and the minimal, eye-catchy designs reminded me of IKEA. But when I read up about the brand, I figured that they have been in business since…
I had written about the peanut butter brands available in India, back in 2018. I had then wondered why Amul had not entered that category. Yesterday, I see Amul advertise its new product! This is after Kissan recently made its entry into…
Spotify India has launched its first campaign (by Leo Burnett India) to promote podcasts. This is a significant departure for the brand that was previously known for music, though this is fully understandable given the investment the platform is making towards building…
In December 2019 (when the world was an old-normal place), I had wondered, on the back of Pepsi signing long-time Thums Up face Salman Khan as their brand ambassador, if Pepsi would do something brave and allude to ‘thunder’ or something along…