Dense commentary on social media, PR, marketing, advertising and branding.
There was a time when we used to see a lot of TV ads for laptops and home computers. Those were the days! And almost all of them began with the now-famous ‘Ting… ting-ting-ting-ting’ with the Intel Inside logo. And then the…
I had recently shared an ad film made for Haldiram’s, by Lowe Lintas Bangalore. This one. And this is what I had written about it: I was very surprised by a few comments that pointed out the fact that the ad film…
The advertising world has a history of using as a narrative device characters that cannot speak and are forced to talk like normal/adult humans. For instance, animals are given the power to communicate with humans in their own language (with subtitles in…
UPDATE: September 24, 2020: Airtel has released another ad in this series, once again, in The Telegraph. Like the previous ad, the tone is interesting for the way the story accepts that Airtel’s network is poor inside the home (homes!), but that…
In 2019, Aaj Tak, the Hindi TV news channel was the title sponsor for Kings XI Punjab IPL team. That meant they were given the front-of-jersey position for their logo. In 2020, TV9 Bharatvarsh, another Hindi TV news channel has been signed…
The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….
Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a Livemint interview…