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Category: advertising

Cleaning in and out
advertising creative opinion 

Cleaning in and out

On February 23, 2021 by Karthik S

A toilet paper brand that pitches way above its category! The ad film for Peruvian brand Super toilet paper, by the agency 121 (Peru), positions the product on 2 levels – the functional clean and the metaphorical clean. It works well because…

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A wine in any other pack?
advertising creative opinion 

A wine in any other pack?

On February 17, 2021 by Karthik S

Traditionally, wine has always been associated with glass bottles and glass serving containers (it’s literally called ‘wine glass’!). But in recent times, quite a few brands are trying other forms of containers and packaging for selling wine. A few examples: The Brazilian…

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Feel good, in two contrasting ways
advertising opinion 

Feel good, in two contrasting ways

On February 16, 2021 by Karthik S

Two ads from January 2021, for 2 different products, but their messages are polar opposites to each other! I loved the first one – for Unilever’s Degree Deodorant, by the agency BBDO USA. The ad film features NBA star Kevin Durant and…

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How to rile a country, General Motors-style
advertising creative opinion social media 

How to rile a country, General Motors-style

On February 11, 2021 by Karthik S

A fun outcome of the Superbowl ads this year was the number of responses evoked by General Motors’ ad starring Will Ferrell. General Motors (through their agency McCann WorldGroup), launched their ‘No way, Norway’ teasers on February 2nd. The first teaser featured…

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Whatever it takes… in a heartbeat
advertising creative opinion 

Whatever it takes… in a heartbeat

On February 10, 2021 by Karthik S

Two healthcare professional services marketing communications that pack an emotional wallop! Both MacMillan (UK) and HeartKids (Australia) are in the space of support services – MacMillan offers support for people with cancer, and HeartKids offers support for people impacted by childhood heart…

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Housewives, trees, and Mastercard
advertising opinion 

Housewives, trees, and Mastercard

On February 9, 2021 by Karthik S

In recent times, I came across 2 things that have stirred some conversations around their monetary value. The first is the work performed by ‘housewives’! Actor Kamal Haasan proposed this idea first as part of his election manifesto in February 2020. The…

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Mind your attention
advertising creative opinion 

Mind your attention

On February 8, 2021 by Karthik S

I really enjoyed watching this ad film (from 2015) for Škoda Fabia by the agency AIS London. Let me not spoil it for you – watch it first, and then read the rest of this post. This ad is what I’d call…

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