Dense commentary on social media, PR, marketing, advertising and branding.
Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I wrote about the disconnect in the one they released in September 2020, last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative…
The usual starting point in any kind of communication is that there is an audience that is interested in that communication. We use this for every kind of communication – whether a simple tweet or a WhatsApp message, or an advertisement or…
Early June, there was widely covered news about an internal document at Nestle that claimed that “only 37% of Nestle’s food and beverage products had a rating of over 3.5 as per Australia’s health star rating system, in which products are given…
Can ads be thoroughly watchable and yet have terribly poor brand connect? Of course, they can. But why would someone make ads like that is a very different topic. Here are 2 recent ads that had me completely engaged and when they…
A lot has been written about how India eliminated Polio. A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have started mid-late…
Porter Novelli is one of the world’s largest PR firms and belongs to the Omnicom Group. In November 2020, they announced, in response to a query from The New Yorker that, “Porter Novelli is committed to regularly assessing evolving issues, the science…
If you were to meet your future self (say, from 2034) what would you tell her/him? Yes, I’m aware that almost every single movie on time travel tells you to stay away from your future or past self to avoid a ‘paradox’….