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Category: advertising

Embellished reviews
advertising creative opinion 

Embellished reviews

On January 21, 2021 by Karthik S

Usually, product/service owners use reviews they get as a way to further market the product to more people. This is most common in products like books and movies. Authors/publishers and movie producers show their content/products to a select audience (usually from the…

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Questions. Questions.
advertising creative opinion 

Questions. Questions.

On January 15, 2021 by Karthik S

Two ads. Both from France. Both from October 2020! The connecting thread?Questions! First off, Mustela, a skin-care brand meant for babies, children, and pregnant women. Their ad film, by the French agency Fanfare, uses questions as a narrative device to propel the…

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Human roots as a narrative device
advertising creative opinion 

Human roots as a narrative device

On January 12, 2021 by Karthik S

This new ad film for Elder, a UK-based care agency, is by the UK-based agency Love or Fear. Watch the film first: From a purely aesthetic sense, the idea of using stop motion animation using wool, felt (a textile material that is…

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Sebamed vs. Dove, Pears, Lux, Santoor, Rin, and all other soaps
advertising opinion 

Sebamed vs. Dove, Pears, Lux, Santoor, Rin, and all other soaps

On January 11, 2021 by Karthik S

UPDATE – January 19, 2021: The Court has ruled that Sebamed can continue to name Lux, Dove, Pears and Santoor, and just remove the comparison with Rin! That means the other 4 bathing soap brands cannot indirectly react and pussyfoot on this…

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Pepsi, Coca-Cola, Thums Up, Patanjali
advertising communication opinion 

Pepsi, Coca-Cola, Thums Up, Patanjali

On January 7, 2021 by Karthik S

All the 3 big Cola brands in India—Coca-Cola, Pepsi, and Thums Up—released new TVCs in December 2020. Pepsi – December 17, 2020, by Wunderman Thompson. View this post on Instagram A post shared by Pepsi India (@pepsiindia) Coca-Cola – December 24, 2020,…

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Kumar Mangalam Birla’s social media trial-run
advertising opinion social media 

Kumar Mangalam Birla’s social media trial-run

On January 6, 2021 by Karthik S

Kumar Mangalam Birla is one of the few billionaire industrialists in India who is yet to join any social media platform officially. He doesn’t even have a LinkedIn profile (not that he needs one anyway), so forget Twitter or Instagram. But his…

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Vijay, Vijay Sethupathi, Master and Apple
advertising opinion 

Vijay, Vijay Sethupathi, Master and Apple

On January 5, 2021 by Karthik S

This post contains some spoilers about certain films like Knives Out, Vikram Vedha, Petta, Dhoom, etc. Back in July 2020, I had written about brands’ attempt to control how their products are showcased in movies, TV shows, and pop culture, in general….

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