Colgate and Dabur join Idhayam in pulling Indians to oil pulling!
Back in the mid-2000s, the Tamil Nadu-based Gingelly Oil brand Idhayam unleashed an extensive multimedia campaign for something relatively unknown till then – Oil Pulling. Oil pulling, a procedure mentioned in the Ayurvedic text Charaka Samhita under names like Kavala or Gandusha, … Continue reading Colgate and Dabur join Idhayam in pulling Indians to oil pulling!
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