Colgate and Dabur join Idhayam in pulling Indians to oil pulling!

Back in the mid-2000s, the Tamil Nadu-based Gingelly Oil brand Idhayam unleashed an extensive multimedia campaign for something relatively unknown till then – Oil Pulling. Oil pulling, a procedure mentioned in the Ayurvedic text Charaka Samhita under names like Kavala or Gandusha, … Continue reading Colgate and Dabur join Idhayam in pulling Indians to oil pulling!