Dense commentary on social media, PR, marketing, advertising and branding.
Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick…
This is an extension of my post from last month, on India’s Top 10 IT companies’ footprint on Twitter. Infosys and Wipro were the only two companies doing something on Twitter. While I’m not privy to what Indian IT companies may be…
How do Indian IT companies fare on microblogging (read, Twitter)? Terribly, I’d say. Of the Top 10 companies (as per this Rediff list), only 3 companies actually own their twitter profiles. The rest either do not even have a profile or have…