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short takes 

Online buzz and its impact on a film’s box office performance

On December 29, 2010 by Karthik S

I had this nice little twat (that’s not a Twitter Spat – it is a Twitter Chat!) about outrage against bad films (subjective, I know), with Vijayeta (@sacredinsanity). In hindsight, I realize she was referring to outrage generally, while I was talking…

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