Excellent effort by Ogilvy. One of the relevant PDF documents was titled ‘The New PR‘ and talks extensively about why brands should start leveraging social media for PR. Ogilvy is defnitely ahead of the curve with some fabulous case studies, but what are they doing in India? Are they doing anything at all…I’m sure keen to know!
As if that list of Top 10 Indian IT companies and their non-existent (most of them, at least) twitter accounts is not enough, here’s Dell talking about the million USD it has made (see this and this)….through Twitter. Besides being an absolutely delightful PR idea, if its indeed true (that they can actually quantify and add all their tweeting to… Read more →
How do Indian IT companies fare on microblogging (read, Twitter)? Terribly, I’d say. Of the Top 10 companies (as per this Rediff list), only 3 companies actually own their twitter profiles. The rest either do not even have a profile or have allowed unrelated strangers to own their profiles. Its baffling to see top IT companies not taking their microblogging… Read more →
Good article in Boston Herald. But, except Lenovo, none of the other examples are inspiring enough for the fence-sitters to start experimenting. But, its a great beginning, nevertheless…and a good lesson for Indian companies! By the way, two of the companies mentioned in the article are (one is ‘were’) my clients 🙂
One of the first brands that caught my eye in the social media scene in India was Titan’s Fastrack. Fastrack’s official website lists a Flickr page, a couple of Facebook pages (one, two and three) and even a Twitter stream. The Flickr page is largely pointless – it almost substitutes the official website’s product page and literally has all the… Read more →
Indian corporates and brands still seem largely skeptical about social media. Opening a Facebook page or a new twitter account is not social media engagement by any stretch of imagination. And of course, social media is about people – not about brands. This blog is a feeble attempt at tracking social media usage by Indian brands/ corporates and offering some… Read more →