I have been wondering about our (Text 100’s) social media practice for sometime now – are we offering social media marketing? Or is it an extension of our PR practice – PR using/ via social media? How do we bring clarity to this query, if posed by a prospective client? Without getting deeper into the academic meaning, in my mind,… Read more →
The Satyam fiasco is all over the media and the oft-used phrase to express reaction is ‘shock’. Ramalinga Raju’s letter is all over the internet (and media) and people are clamouring to dig into every sentence of it and find things that others may not have found, yet. Here’s one ignored facet of the whole story – something positive that… Read more →
This is an extension of my post from last month, on India’s Top 10 IT companies’ footprint on Twitter. Infosys and Wipro were the only two companies doing something on Twitter. While I’m not privy to what Indian IT companies may be doing in the social media, here’s what they could and should be doing, in my opinion. Social media… Read more →
Since I’m a part of the Delhi 6 group on Facebook, I got a mail today about a video addition. The Delhi 6 song, ‘Masakkali’ sung by Mohit Chauhan with scintillating music by A R Rahman is now ‘officially’ available via the group. Good effort, but a few thoughts… This video was first made available on TV (B4U Music, if… Read more →
Mayank Dhingra (of Kwippy fame) has started an exercise to gather Indians in social media. Here’s a link to his post…if you want to add your details, go the shared Google doc file…here.
Back in May 2008, Afaqs did a story on Shobhaa De promoting her then new book, Superstar India, via social media. WATBlog covered it as well. Hanmer MS&L (a unit of Publicis Group) was the social media agency that was given this task. Tools used: Facebook Group | Orkut Profile | Blog | YouTube videos The Afaqs write-up also mentions… Read more →
These are definitely tough times and while the rest of the media is going ga-ga over everything downturn – layoffs, salary cuts, forced vacation, sabbaticals, bonus/ hiring freeze and what not – very few people seem to be talking about internal/ employee communications. One of them who is talking, is Aniisu, one of the very few employee communication enthusiasts I… Read more →