Do All India Bakchod and The Viral Fever need to disclose material connection between themselves and advertisers?

Do All India Bakchod and The Viral Fever need to disclose material connection between themselves and advertisers?

All India Bakchod has the notable distinction of mainstreaming the otherwise foul Hindi/Urdu word ‘Chod’ (The F word in Hindi/Urdu slang), so much that propah print publications and TV channels have no qualms in saying/using ‘Bakchod’ these days, in India. Last week, they added another distinction to their illustrious list – they started a new ‘advertising’ agency of sorts, called… Read more →

What the media/social media completely missed in the Jasleen-Sarabjit altercation

What the media/social media completely missed in the Jasleen-Sarabjit altercation

Let us start with the eye witness account that everybody gladly took to be the gospel. Notice the way he says it is very common for people to try to jump the red signal. Now, read the following… a generous leap of imagination, that connects Delhi’s Tilak Nagar signal with Bangalore’s Yediyur Circle signal opposite Vaibhav Hotel, on Kanakapura Road,… Read more →

Dummies guide to Shah Rukh Khan's tweets - real or acting?

Dummies guide to Shah Rukh Khan’s tweets – real or acting?

July 8, 2015: Media reports widely about mysterious graffitti outside Shah Rukh Khan’s home, Mannat. The graffitti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh Sharma, launches. It’s called, ‘Fan’. Sounds like a normal day in film-land with stars promoting films with offline… Read more →